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10 Steps To Boost Your LinkedIn Profile

10 tips to boost your linkedin

When you don't take the time to build your personal brand, you're not just selling ourselves short – you're also missing out on the impact that your content sharing can have.

Your LinkedIn profile page is the foundation for your personal branding.

To get you started, here are 10 profile features you should check and update

They'll help you create the LinkedIn profile and personal brand that you truly deserve.

1- Pick the perfect profile picture.

Your profile picture is the first impression people will have of you on LinkedIn, so make it count!

Check out some posts on how to pick the right profile picture, but some quick tips: make sure it's recent and looks like you, your face should take up around 60% of the picture, wear what you would wear to work, and don't forget to smile with your eyes!

2- Add a background photo

Your background photo is the second visual element on your profile page. It grabs people's attention, sets the context, and shows a little more about what matters to you.

Plus, the right background photo helps your page stand out, engage attention, and stay memorable.

3- Make your headline stand out

Don't just use your headline to list your job title. Use it to say a bit more about how you see your role, why you do what you do, and what makes you tick.

Take inspiration from sales reps who are nailing social selling and use it as an opportunity to stand out.

4- Tell your story in your summary Make sure you have a summary in the first place – it's amazing how many people still leave this field blank on their LinkedIn profile.

Use your summary to showcase your skills, but also to bring them to life. Don't be afraid to invest time, try a few drafts, and run it past people you know.

5- Avoid buzzwords Buzzwords like "specialized" and "innovative" are so overused on LinkedIn that they've become meaningless.

Instead, demonstrate your qualities through the way you describe yourself and the way you use LinkedIn profile features.

6- Grow your network Sync your profile with your email address book to discover people you could connect with.

Follow up meetings and conversations with LinkedIn connection requests – it's a great way of keeping your network vibrant and up-to-date.

7- List your relevant skills. Scroll through the list of skills and identify those that are relevant to you.

Doing so helps to substantiate the description in your Headline and Summary, and provides a platform for others to endorse you.

8- Showcase your services. The Services section of your profile can boost your visibility in search results, so make sure to fill it out if you're a consultant, freelancer, or work for a smaller business.

9- Spread the endorsement love. Endorsements from other members substantiate your skills and increase your credibility. Identify connections who deserve an endorsement from you, and don't be afraid to reach out and ask for an endorsement in return.

10- Manage your endorsements. Make sure your endorsements list reflects your core area of expertise by using the edit features in the Skills section of your profile.

You can choose which endorsements to show and to hide.
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