Updated: Aug 12, 2021
Let's face it, becoming renowned on Linkedin and generating leads through the professional platform takes time and energy. Although not as dominant as Facebook or Instagram, LinkedIn is increasingly popular, especially with the business-to-business (B2B) community with more than 770 million members in more than 200 countries and territories worldwide.
There are a few priority tasks for any user on LinkedIn:
Connecting with the main influencers in an industry
Creating engaging content to generate leads and new customers
Following up with leads to secure a meeting or a phone call
But don't worry, we have listed 5 simple tips to facilitate the job!
𝗧𝗶𝗽𝘀 𝟭: 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆
You can easily find these influencers with the filter feature of Linkedin's research tool
Add a 300 characters note with any connection request to maximize your chance
You can introduce yourself and ask a question, the goal is to start a conversation
A person who said yes to your request is more likely to see your next content on his/her Linkedin newsfeed and remember you. Never forget, Linkedin is a social media platform, you must connect with people!
𝗧𝗶𝗽𝘀 𝟮: 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲 𝗿𝗲𝗰𝗶𝗽𝗲 𝗼𝗳 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗼𝘀𝘁
In order to maximize your reach, follow the structure recipe below. Remember to focus on the
✍️ 2-3 catchy headlines
💨 Short sentences
🚀 No more than 1000 words
👌You can use bold font and emojis
👎 No links, except in the comment section
🙌 5 hashtags no more
You must provide added value to readers, facts are important but your opinion matters more.
Most people think of LinkedIn as a platform to learn professional skills on. The keyword here is added-value.
𝗧𝗶𝗽𝘀 𝟯: 𝗙𝗼𝗹𝗹𝗼𝘄𝘂𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁
Be the first to comment under your post with a call-to-action: Invite people to express their opinions on the topic, for instance, ‘What’s your take on this?’, ‘Your thoughts?’.
𝗧𝗶𝗽𝘀 𝟰: 𝗣𝗹𝗮𝗻 𝗮 ‘𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁’ 𝘀𝘁𝗿𝗮𝘁𝗲𝗴y
A lead magnet is a free resource that attracts potential customers for your niche to click on, for instance, an e-book.
A popular lead magnet strategy on Linkedin is to offer a free resource through a post and ask people to comment if they want to receive it by private message. Comments are one of the metrics used by the algorithm to check if your post is generating traction or not.
𝗧𝗶𝗽𝘀 𝟱: 𝗝𝗼𝗶𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗴𝗿𝗼𝘂𝗽𝘀
We tend to forget them but you can join and post in Linkedin groups!
Find groups related to your industry and post your content there.
BONUS, if you are interested to know more about Linkedin, take a look at our free guidebook